Shawn Segundo
I didn't start my career planning to become a HubSpot architect...
It just became the natural outcome of being the person companies called when their CRM stopped making sense. Over the years, I’ve been handed messy portals, broken workflows, inconsistent data models, and teams frustrated because HubSpot wasn’t doing what they needed it to do. Somewhere along the way, “Can you fix this?” turned into “Can you rebuild this the right way?”
I’ve now worked with organizations of every size — from early-stage startups trying to build their first repeatable processes to global teams operating across the EU and the US who depend on clean data, reliable automation, and clear reporting to make real decisions. What I’ve learned is that most HubSpot problems aren’t tool problems at all. They’re architecture problems. They’re communication problems. They’re misalignment problems. And these are exactly the challenges I’m best at solving.
My background blends strategic RevOps thinking with deep technical execution. I don’t just design a lifecycle or a data model — I make sure it fits your actual go-to-market motion, your handoff challenges, and the realities of how your sales, marketing, and CS teams work day to day. I’ve collaborated with founders, CMOs, Sales Directors, and Ops leaders, often stepping in as the “translator” who can turn business goals into a system that actually supports them.
As a solopreneur, you always work directly with me. No junior handoffs, no layers, no slow-moving agency processes. You get fast responses, clear documentation, and a partner who cares as much about long-term scalability as immediate quick wins. Whether it’s a full architecture rebuild, workflow automation overhaul, reporting redesign, or simply cleaning up years of fragmented processes — my goal is always the same: create a HubSpot environment that finally feels logical, predictable, and built for growth.
If you’re looking for someone who understands both the strategic and technical sides of HubSpot — someone who can make complexity simple and give your teams the clarity they’ve been missing — then we might be a great fit.